Wednesday, 17 November 2010

Hasbro respond to public concern over Transformer name

Transformers communities all over the web went loud with mixed opinions and outcry in regards to the naming of an upcoming toy.

Hasbro have recentley broke thier silence and made a response through to address and respond to the many fan mails recieved.

"Thank you for bringing this matter to our attention and for the opportunity to respond. The TRANSFORMERS brand intended no offense by use of the name 'SPASTIC' for one of its products which has not and will not be available via traditional retail channels in Europe, including the UK. Thank you once again for notifying us about your concern. As a marketer of children’s products, input from parents, families and fans regarding their experiences with our brands is extremely important to us. Our goal is to have all families who enjoy our brands feel good about their purchases and experiences."

On a side note. UK Press - The Daily Record have also picked up on the story. HERE

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